Taanayel Les Fermes | Packaging and Campaign
Taanayel is Lebanon’s top dairy producer, offering a diverse range of natural, authentic, and traditional products.
Project Overview
Client: Taanayel Les Fermes
Agency: Imagine Labs
My Role: Package designs, Co-designing billboard layouts, Adapting Visuals for print and social media
Greek Yogurt: Package Redesign and Campaign
Taanayel Les Fermes needed to revamp the entire Taanayel Greek yogurt line to spotlight the product's high protein content as a key to a healthier lifestyle for fitness enthusiasts.
Additionally, Taanayel actively engaged with its audience by personally responding to every comment and piece of feedback shared on the official page throughout the Greek Yogurt campaign. The brand addressed multiple enquiries, reinforcing transparency and customer connection.
Furthermore, We adapted the Taanayel Greek Yogurt into Greek Yogurt drinks:
Santevia
We extended a similar health driven strategy to Santevia Laban by emphasizing its digestive and nutritional benefits, making it an essential companion for a balanced lifestyle.
